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What are Google Posts & what are the benefits?

June 1, 2023 • Posted in Posts• By Chris Deane

Google has become an essential platform for consumers to discover local products and services. To help businesses enhance their online visibility and drive conversions, Google offers a valuable tool called Google Business Profile. While many businesses utilise this service, there’s a hidden gem within it that often goes unnoticed: Google Posts. We’ll explore the potential of Google Posts, how they can boost your local SEO efforts and provide tips for maximising their effectiveness.

What are Google Posts?

  • Google Posts are short, engaging updates (100-300 words) that can include photos, videos, links, and call-to-action buttons.
  • These posts enable businesses to share product/service updates, announcements, job offerings, offers, and event details.
  • When users search for your brand on desktop or visit your Google Business Profile listing on mobile, they can access your latest content.

Three reasons to utilise Google Posts:

  1. Improve SEO with Backlinks:
  • Google Posts can serve as another source of backlinks, increasing your website’s reach and enhancing search engine optimisation.
  • When you share updates via Google Posts, you attract more visitors to your site and boost its credibility.
  1. Increase Website Traffic:
  • Incorporate call-to-action buttons in your Google Posts to encourage users to take action, resulting in a higher click-through rate.
  • By including links in your posts, you can direct users to different sections of your website, such as your blog or social media platforms.
  • Interactions with your Google listing, including clicks on links or call-to-action buttons, signal user engagement and positively impact local search rankings.
  1. Reach More Customers:
  • During times of restrictions or crises, such as the Covid-19 pandemic, Google Posts become invaluable for local businesses.
  • Use Google Posts to create offers, share updates, and sell products/services directly within your knowledge panel on Google Maps and search results.
  • Consistently updating your Google Posts encourages repeat visits to your website.

Considerations before creating a Google Post:

  • Create high-quality content, avoiding misspellings, offensive language, explicit content or distracting elements.
  • For regulated industries, adhere to the specific guidelines governing content related to adult services, alcohol, tobacco, pharmaceuticals and other restricted areas.
  • Link to trustworthy websites, avoiding malicious or inappropriate links.
  • Ensure compliance with Google’s post content policy and guidelines to maintain a positive user experience.

Google Posts present an untapped opportunity for businesses to improve their online presence, engage with customers, and drive conversions.

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