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Social proof as part of your marketing strategy

January 27, 2023 • Posted in Reviews• By Chris Deane

Social proof is a powerful tool that can help businesses attract new customers and increase sales. Here are a few ways you can incorporate social proof into your marketing strategy:

Customer reviews and ratings

Encourage your customers to leave reviews and ratings on your website, Google, and other review platforms. These reviews can serve as social proof for potential customers and help build trust and credibility for your business. Be sure to respond to both positive and negative reviews to show that you value your customers’ opinions.


Ask satisfied customers to provide testimonials that you can use in your marketing materials. These can be in the form of written reviews, video testimonials, or quotes that you can feature on your website or social media channels.

Influencer endorsements

Partner with influencers in your industry or niche to promote your products or services. This can be an effective way to reach a larger audience and leverage the influence of these individuals to create social proof.

Social media engagement

Encourage your followers to share your content and leave reviews or ratings on your social media pages. This can help create social proof and increase the visibility of your business on social media platforms.

Case studies and success stories

Share real-life examples of how your products or services have helped your customers solve a problem or achieve a goal. These case studies can serve as social proof and help potential customers see the value of your offerings.

By following these tips, businesses can improve their local search ranking and make it easier for potential customers to find them online. Use Baboost to help maintain and monitor your Google Business Profile.

One-click connect

Optimise your profile for better rankings, enhanced visibility, and new customer acquisition.

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